How AI Giants Purloin the Choice of Creators
Would you like to feed your personal data, experiences, and knowledge to AI Giants for free so that they grow up one day to take the job you do for a living? No, right! Also, I prefer to avoid it. Even no one does. But this has started happening. We all know that our data has been used for decades to show relevant and personalized ads to generate revenue for the top tech companies.
Now, this scenario is going to change. From now on, these Tech Giants will not only use your data to show you relevant ads but also train their new AI LLMs. The tragedy of creators does not only stop there! After the Google Spam Update and March Core Update in 2024, this situation worsens for all web content creators. In this article, I have discussed how these AI Giants purloin the choice of creators like us and how we can eliminate it.
Impact of Google’s March Core and Spam Updates on Content Visibility
Since November 30, 2022, the launching day of ChatGPT, the digital landscape has changed a lot. Creators started mass production of content using AI LLMs. ChatGPT is bound to blunder and provide outdated data, so the internet has become crowded with low-value content and misinformation. Users were getting the same piece of information from every platform. Sometimes, they didn’t even get the correct information from Google for what they sought.
To combat this, Google launched Spam Update, followed by March Core Update in 2024. Also, Google has taken manual actions on the websites that were manipulating search algorithms. Algorithm adjustments aim to demonstrate the evolving dynamics between AI technology and digital content strategies. This shift challenges traditional content creation methods and underscores the importance of SEO and adaptability in maintaining visibility and relevance in an AI-dominated landscape.
Potential Impacts and Changes: How AI Giants Purloin the Choice of Creators
Google has refined its algorithms to diminish the presence of unoriginal and unhelpful content. They want to ensure that high-quality sites receive the visibility they deserve. This includes combating spam tactics like the misuse of expired domains and the publication of low-value content aimed solely at manipulating search rankings.[1]
With the introduction of new spam policies, Google has tightened the noose around practices that degrade the quality of search results. These policies specifically target automated content generation to boost search rankings without providing real value to users. The March 2024 spam update, which completed its rollout between March 5 and March 20, plays a crucial role in these efforts.
The core update has led to the deindexing of numerous websites, particularly those relying heavily on AI-generated content, which has been a significant source of spam. This action has reduced the prevalence of such content in search results and emphasized the importance of originality and depth in content creation. Websites that fail to meet Google’s enhanced criteria face severe traffic drops and loss of revenue, prompting a rush among webmasters and SEO professionals to align with the new standards.
Some More Insights on the Impact of this March Core Update
I would be wrong if I said that only the sites having AI-written content are affected by this update. There are tons of websites on this list. Let’s see some insights from some of the top experienced website owners.
During this March Core Update 2024, we observed that even though Google advises SEOs to focus on fresh quality content over backlinks for ranking, they prioritize the high authority websites over newcomers (even if their content is Top-Notch). Also, when a newcomer publishes significantly higher-quality content than the existing ones in the SERP, it may be instantly ranked to no. 1. However, after 1-3 days, his webpage completely vanished from the SERP.
AI-generated low-quality content is still ranked among high-authority websites. However, the same content is completely wiped out from Google SERP if published by any new publisher. According to most website owners, their articles are instantly indexed in GSC but have yet to be listed in the GOOGLE SERP. The increasing reliance on AI-generated content by the AI giants is a concerning trend, as they purloin the choice of creators and impact the visibility of original work.
On the other hand, high-authority websites like Forbes, Very Well Mind, Money Control, Frontiers, Healthline, etc. do not reflect any effect of Google Updates.
AI and Reddit: A $60 Million Collaboration with Google
Reddit’s strategic partnership with Google, valued at $60 million annually, marks a significant milestone in leveraging user-generated content for AI advancements. This collaboration allows Google to integrate Reddit’s extensive data into its AI models, enhancing the search giant’s ability to refine its algorithms and offer more personalized search results. Here’s an overview of the critical key components and expected outcomes of this deal:
Key Components of the Reddit-Google Collaboration
- Data Sharing and API Access: Under the agreement, Google gains access to Reddit’s data API. Thus, it allows the tech giant to utilize real-time content from Reddit for training its AI systems and improving product offerings across its platforms.[2]
- Search and Display Innovations: Google plans to introduce a “forums” filter in its search functions. The motive is to make Reddit’s content more accessible and prominently displayed at the top of the SERP, which could transform how users interact with search results and discover forum-based discussions.
- Enhanced Reddit Search Capabilities: Utilizing Google’s Vertex AI, Reddit aims to improve its search functionalities significantly. They want to provide users with more relevant and timely results.
Expected Outcomes and Implications
By integrating more deeply with Google’s search ecosystem, Reddit can expect increased user engagement as content becomes more discoverable and tailored to individual search queries.
The deal not only promises to enhance search functionalities but also opens up new revenue streams for Reddit, potentially increasing its market value as it prepares for an upcoming IPO.[3]
Both companies have committed to adhering to existing data privacy policies. Google will need to manage and delete user data upon request. They must align with Reddit’s user terms and privacy policies, thus addressing potential privacy concerns.
Generative AI Data Providers and the Role of Human Writers
Generative AI is changing medical writing. It speeds up clinical trial documentation by combining data, boosting accuracy, and saving time. Also, it helps craft coherent narratives for regulatory submissions and persuasive promotional content. It ensures compliance with organizational templates and guidelines.
Furthermore, generative AI customizes patient education materials for specific demographics and health conditions. It adjusts the reading level, terminology, and cultural references to make the information more accessible and relevant.
Despite these advancements, the role of human writers remains crucial. AI, while powerful, cannot fully understand context, nuance, and emotions. This limitation necessitates human oversight to ensure content accuracy, maintain brand voice consistency, and make ethical decisions.
Moreover, human writers need to develop new skills such as prompt generation, logic and critical thinking, emotional intelligence, and ethical considerations to collaborate with AI technologies effectively.
The collaboration between human writers and AI leads to improved content quality, significant time and cost savings, and expanded creativity and personalization at scale. Human involvement also ensures data privacy and the protection of proprietary information, which are critical in maintaining trust and compliance in content creation.
For this reason, Google’s new approach is to adjust its algorithm to prominently show content from forums like Reddit and Quora, where humans most likely create content.
New Revenue Opportunities for Writers Through AI Model Training
As AI continues to permeate various industries, writers have unique opportunities to leverage their skills in AI model training, opening up new revenue streams. Here are some ways writers can engage with AI to enhance their careers and financial prospects:
Essential for training AI, writers can contribute by labeling and annotating data, which helps improve AI’s understanding and processing of human language.
Writers with a technical knack can venture into developing and refining AI models to ensure they produce relevant and contextually accurate outputs.
Companies specializing in generative AI data, such as Appen or Scale AI, seek writers to produce content for LLM model training. However, those who write for AI aren’t making a fortune. They typically earn between $25 and 50 dollars per hour, performing tasks such as ranking AI responses, crafting short stories, and fact-checking.
Applicants must hold a PhD or master’s degree or currently enrolled in college. Data providers are seeking experts and proficient writers. Despite this, initial indicators are promising: AI writing could become monetizable.
These approaches diversify a writer’s income sources and position them at the forefront of the evolving intersection of technology and content creation.
Not only Google but also other AI Giants joined this race. OpenAI uses an algorithm called Whisper to train YouTube videos; Meta has claimed that it has a comparatively more enormous amount of data to train its latest AI model, LLAMA, than the other social platforms. So, there will be more demand for experienced creators in the upcoming days.
Predictions for the Future Interaction Between AI and Google’s Search Ecosystem
As we look towards the future, the interaction between AI and Google’s search ecosystem is poised for significant evolution. The role of generative AI in healthcare is set to expand, enhancing patient care through more personalized medicine and clinical decision support systems. This shift towards more sophisticated AI applications in healthcare will likely influence how Google indexes and retrieves medical information. Therefore, it potentially leads to more accurate and contextually relevant search results.
Advanced AI and Search Algorithm Integration
The push for interoperability in healthcare IT will encourage a more collaborative data-sharing approach. For Google, this could mean better integrating diverse data sources into its search algorithms to enhance the user’s ability to find comprehensive, interconnected medical information.
With the increasing prevalence of large language models in the healthcare sector, large language models are becoming more common. Consequently, Google’s search algorithms might begin to prioritize content verified by these advanced AI systems so that high reliability and accuracy of medical information are presented to users.
In my opinion, in the upcoming days, only those content creators continuously serving new information will be valued or paid by the Top AI Giants with a new Scheme.
i) Blogs with Evergreen content will no longer be valid.
ii) News, News-Blogs and creativity-related content are still performing well and will continue to do so.
The AI Giants will tend to grind The Best Creator’s content like fruits, then extract the pure juice and sell it to wealthy buyers as a subscription model. The Era will end when creators can produce content of their choice and earn on their own! AI giants are altering the landscape to purloin the choice of creators, as their platforms prioritize AI-generated content e.g. SGE. Thus, this will often overshadow the work of human creators.
Conclusion
In the current scenario, the top AI Giants almost purloin the choice of creators to monetize their content. Web content creators, i.e., publishers, are struggling for many potential reasons, such as social media platforms not sending traffic, people consuming more short-form video content, and the rise of SGE. In a deep dive into the ever-changing landscape, we’ve explored the delicate balance between AI’s innovation and the crucial need for creator autonomy and ethical considerations. Google’s recent updates have significantly shifted the digital ecosystem. It has led to a notable decrease in traffic for many established websites. This has sparked a robust dialogue on adaptability and future-proofing strategies. Coupled with the rise of AI in content creation, we’re entering a transformative yet challenging era. This underscores an undeniable shift in creative paradigms and consumption patterns. I have tried to include all the possible insights on this topic. Thanks for Reading!
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